Amherst Reads Interview

conducted by John-Paul Baird

"Deconstructing the vanilla milkshake"

Associate Professor J.P. Baird and David Kessler discuss how changes in social norms, aggressive advertising and a conspiring food industry have contributed to the short-circuiting of the body's self-regulating mechanisms, leaving many at the mercy of reward-driven eating.

J.P. Baird interviews David Kessler '73

John-Paul Baird is an associate professor of psychology and neuroscience. He holds a bachelor's degree in psychology from the University of Toronto and a master's and doctorate in psychology from the University of Pennsylvania. He also completed post doctoral work in sensory neurophysiology at the Ohio State University. He joined the Amherst faculty in 2002.